Narrative authority for leaders

Your LinkedIn presence is already saying something about you.

The question is whether you are
the one shaping that story.

Who this is for

You already do the work.
Now let's tell the story.

Founders

Building in sustainability, climate, or social impact. You are creating something worth paying attention to. The story is part of the work.

Executives

Senior leaders who think in systems. Your LinkedIn should reflect that depth, not flatten it into generic thought leadership content.

Women leaders

You are done justifying your credibility. It is time to build the kind of presence that opens doors before you knock.

Organizations

ESG and impact teams whose external voice does not match the quality of what they actually do. Strategy is only as powerful as how well it is communicated.

Packages

Different goals call for different approaches.

Every package includes a voice document. The writing is mine. The voice is yours. That is what good ghostwriting looks like.

Entry

€800

per month

Content

4 LinkedIn posts per month
~200 words each
1 revision round per post

Process

Async onboarding questionnaire
Voice document
Monthly content calendar
30-min alignment call

Get started

From intake to published.

Onboarding questionnaire

You fill in an async form covering your trajectory, thinking, audience, and voice. This is the foundation for everything.

Strategy session

For Core and Authority clients: a 60-minute online conversation to go deeper on positioning, narrative arc, and what you want to build over time.

Voice and positioning document

A reference guide capturing your tone, language preferences, what you never want to sound like, and how you want to be positioned in your field.

Content calendar

A monthly arc of posts organized by theme and strategic logic. Not just topics: a narrative structure.

Writing and revision

Drafts delivered with context: why each post was written that way, what it is doing strategically. You revise, I refine.

About

I write for leaders who think carefully about the world they are building.

My name is Roberta Ramos. I am a journalist, writer, and communication strategist based in Valencia, Spain. For over a decade I worked in international project management and institutional communication, mostly in sustainability and social impact contexts across Brazil and Europe.

In 2024 I completed an Erasmus Mundus Master's in Transition, Innovation and Sustainable Environments, researching how gender shapes narrative authority in executive communication on LinkedIn. That research is the backbone of how I work.

I write clearly, precisely, and without the inflation that makes most LinkedIn content easy to ignore.

Master of Science Transition, Innovation and Sustainable Environments (Erasmus Mundus, 2024)

MBA Enterprise Management (FGV)

Post-MBA Business Intelligence (FGV)

Post-MBA Leadership (Unisinos)

Specialization Leadership for Transition (Schumacher College)

Degree BA in Journalism

Published books 40 and Then Some (EN + PT)

Based in Valencia, Spain. Working globally.